A new analysis from YouGov puts a spotlight on the percentage of U.S. consumers with a cable subscription who are likely to cancel their traditional TV service within the next six months. It also looks at likely cancellation based on the respondent’s age.
To little surprise, those between the ages of 18 and 24 are more likely than all adults to cut the cord. But, why? And does this signal a goodbye to “traditional TV” — including over-the -air channel consumption?