Earlier this year, Xytech welcomed a new CEO, Keith Buckley, who has more than 30 years of experience in the media industry.
Following this news, Xytech has expanded its executive team to include four new members.
David White has been named Xytech’s Chief Product Officer. White brings more than 25 years of experience leading product teams in enterprise software, delivering innovative deployment of automation to help creative professionals collaborate better, work faster and deliver high-quality results.
Michael Boch has been appointed Xytech’s Chief Financial Officer. Boch, who has 30-plus years of experience in finance, started his career at public accounting firm KPMG and later transitioned into the private sector. For the last 20 years, Boch has worked primarily for high-growth software technology companies.
Shyna Zhang has been named Chief Marketing Officer. Zhang has a background in helping grow businesses across segments, geographies and industries. She previously has built marketing teams at companies like Marketo and Microsoft.
Melinda Chudleigh has been hired as Xytech’s SVP of People. With nearly 20 years of experience in HR, Chudleigh has a strong human resources background with broad global experience.
“With more than 400 global customers — including CBS, FOX and Sony — running their operations through the Xytech Media Operations Platform, Xytech is uniquely positioned to expand to address additional technical and business needs as the media operations landscape continues to evolve,” the company said.
Xytech will be exhibiting the Xytech Media Operations Platform at Booth 1218 during the NAB Show New York, scheduled from October 19–20 at the Javits Center.
At the show, the focus will be placed on its new Media Operations Platform, marketed to content producers across media, broadcast and technology companies.
“When listening to our customers, we heard the need for a deeply integrated, comprehensive solution that manages their entire media lifecycle,” Buckley said. “We are excited to share that the Xytech Media Operations Platform does just this. Not only has consumption increased through the growth in the number of traditional outlets that many of the industry’s tools were built to serve, but it has also increased exponentially due to the types of industries using video content and the platforms delivering it. Xytech is uniquely positioned to help companies of all sizes and calibers get an end-to-end view of the media production process.”
