As The World Churns: When Broadcast Clients Don’t Return


At a time when metrics and KPIs rule all decision making in the media buying process for advertisements, a new report examining churn across broadcast, digital broadcast and radio found that broadcast is least likely to experience churned accounts at a 36.34% churn rate; followed by radio with a churn rate of 43.76%; with digital broadcast proving the most volatile with a churn rate of 50.09%.

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