ATSC 3.0 Gets a Big NAB Show Spotlight


First, it was CES 2022 where attendees of a major Las Vegas-based conference and expo learned the latest about NEXTGEN TV and all of its ATSC 3.0 features.

Now, 2022 NAB Show attendees are in line to explore the ongoing deployment of broadcast television’s new transmission standard.

NEXTGEN TV exhibits, demonstrations and sessions will take place throughout the conference, scheduled for April 23–27 at the Las Vegas Convention Center.

NextGen Now, presented by Heartland Video Systems (HVS), will provide a “how-to” overview of Next Gen TV workflows as they are being used today. Featured within the CONNECT Implementation Zone in the West Hall of the Las Vegas Convention Center, NextGen Now is designed to help broadcasters understand the challenges in implementing the standard in local markets. HVS will provide expert real-world guidance on implementing NextGen workflow and showcase broadcaster equipment from multiple manufacturers and explains their function within the air-chain.

“We are thankful to both our customers and vendors who enable us to be a part of ATSC 3.0 implementations,” Heartland Video Systems President Dennis Klas said. “This is an exciting time and we look forward to providing this NAB Show experience.”

The Advanced Television Systems Committee (ATSC) will be showcasing the latest generation of NEXTGEN TV receivers at its booth in the Future of Delivery section of the West Hall, as well as providing an update on the implementation progress of the standard at stations throughout the country and advanced applications that broadcasters have been developing.

NAB will also demonstrate the scalable video coding feature of the standard, in which a base layer of high definition content is delivered through over-the-air broadcasting while an ultra high-definition enhancement layer is delivered via broadband, with the TV set combining the two layers into unified ultra high-definition content. The demonstration will take place in Futures Park.

Additionally, on April 24 the Broadcast Engineering & Information Technology (BEIT) Conference will feature presentations on technical papers regarding NEXTGEN TV, in addition to several panels on various topics related to the standard in the Connect Inspiration theater in the West Hall.

Other related panels include “What’s Now and What’s Next with NEXTGEN TV,” moderated by Pearl TV Managing Director Anne Schelle, on April 24, and a question-and-answer session designed to inform station managers and sellers about new opportunities available through the technology.

Additional Next Gen TV programing, activities and demos are in development and will be confirmed soon.