The Advanced Television Systems Committee (ATSC) has unveiled its plans for the 2018 ATSC Broadcast Television Conference, set for May 23-24 in Washington, D.C.
Keynote speakers will include the NAB’s Chief Technology Officer and the head of America’s Public Television Stations (APTS).
“With outstanding speakers and a focus on the opportunities brought about by ATSC 3.0, we look forward to an engaging conference that will help to lead the way for how new broadcast technologies can be put to use to inform and educate viewers,” said ATSC President Mark Richer.
Sam Matheny, Chief Technical Officer of the NAB, will be the opening keynoter on May 23.
Pat Butler, President/CEO of APTS, will address the opportunities ahead for public broadcasters with the new ATSC 3.0 broadcast standard. A specific date and time were not revealed.
Also on the bill: Dr. Jeffrey Cole of the USC Annenberg School for Communication and Journalism and Director of the Center for the Digital Future, who will speak about the evolving role of television.
Building on the theme of Next Gen TV activities from the 2018 NAB Show, “The Road to ATSC 3.0″ conference begins with lunch on Wednesday, May 23, followed by sessions on early ATSC 3.0 deployments in cities across the nation.
The first day of the conference will also include a special report on the successful launch of ATSC 3.0 broadcasting in South Korea, as well as ATSC Implementation Team updates about Advanced Emergency Alerting, Personalization and Interactivity, and Conformance.
Television’s future and the commercial implications of ATSC 3.0 Next Gen TV technologies will be among the subjects covered during the business-focused program on May 24. Sessions will cover ATSC 3.0 and the future of advertising and audience measurement, the role of multichannel video program distributors, augmented and virtual reality, artificial intelligence, and more.
Confirmed speakers for May 24 include Lynn Claudy, NAB Sr. VP/Technology; Arun Ramaswamy, Technology and R&D Leader at Nielsen; Anne Schelle, Managing Director of Pearl TV; Dave Siegler, VP/Techical Operations at Cox Media Group; and Pete Sockett, Directcor of Engineering and Operations at Capitol Broadcasting Co.’s WRAL-5 in Raleigh-Durham.
“We’ve made a lot of progress in the past 25 years, and the rollout of the ATSC 3.0 suite of standards is proof that the work in digital TV only began with the adoption of ATSC 1.0 by the FCC. Now, we turn to the future of broadcasting that includes both over-the-air and over-the-top applications,” Richer said.