ATSC Looks Ahead To CES Splash

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As 2021 comes to a close, NEXTGEN TV service is available to half of all U.S. television viewers — assuming they’ve shelled out hundreds of dollars as the economy hurtles into recessionary uncertainty.


For ATSC President Madeleine Norland, however, “next year is promising to carry forward the tremendous momentum.”

The PR push and continued quest to convince consumers that NEXTGEN TV is worth the investment enters 2022 on a positive note, as Norland others tied to ATSC will be in Las Vegas for the still-scheduled CES 2022 event.

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