DETROIT — From Tuesday, June 7, through Thursday, June 9, key broadcast industry leaders can be found in Detroit, where the latest developments surrounding the new digital broadcast standard for free-to-air television will be shared at the ATSC NEXTGEN Broadcast Conference.
Among the big news coming out of the Motor City from Pearl TV — updates from the ATSC 3.0 standard’s application in the automotive industry coming out of the Motown 3.0 Open Test Track.
In particular, new field test data with Auton performed at the Open Test Track in Detroit demonstrated the “robust” nature of the the transport layer and software applications of the ATSC 3.0 “NEXTGEN TV” standard, and how successful they are in non-real time
data delivery of streaming video and secure broadband files to vehicles.
The results, combined with the previous physical layer testing programs conducted by both Pearl TV and Auton of ATSC 3.0 in mobile environments, “further demonstrates the standard’s relevance in providing an alternative and viable wireless distribution pipe to vehicles,” Pearl TV notes.
Auton offers data encryption services for mobile broadband providers.
Pearl TV Managing Director Anne Schelle commented, “The innovation from the broadcast industry behind the NEXTGEN TV standard is unbound and is reflective of its commitment to enabling a national wireless data distribution fabric for the automotive industry, which it needs to deliver mobile video, audio and digital content to the on-the-move public.”
As the automotive industry faces a rapidly increasing demand for wireless connectivity to the growing market for connected and autonomous vehicles, it will require a digital operating environment with ubiquitous access to the internet, cloud and meta content. As 5G and other technologies gradually emerge, Pearl TV and the TV broadcast community supporting the rollout of NEXTGEN TV argue that ATSC 3.0 “uniquely offers a one-to-many delivery option, with a robust, fully scalable platform at a lower cost than other solutions.”
The testing was performed in concert with the “lighthouse” ATSC 3.0 station serving Detroit, The E.W. Scripps Co.’s WMYD-20; it was powered by the Triveni Digital Broadcast Chain. “This collaboration proved the ability of the standard to deliver files in a wide range of urban, suburban and exurban environments, underscoring the diverse range of mobile use cases possible with broadcast internet,” Pearl TV said.
— With reporting by Adam R Jacobson in Boca Raton, Fla.