Less than one week following its merger with Time Warner, AT&T has proved it is true to its word by rolling out a “skinny bundle” of its own to compete with the likes of SlingTV — and, perhaps, its own DirecTV Now offering.
Introducing WatchTV, a streaming video bundle that includes some 30 cable channels — including newly acquired CNN, TBS and TNT.
For consumers of two types of unlimited AT&T wireless plans, access is included in their currently monthly fee, via a WatchTV app or on “select browsers.”
The plans don’t exist yet. Launching next week are the AT&T Unlimited & More and AT&T Unlimited & More Premium options.
WatchTV, AT&T says, will be compatible “on virtually every current smartphone, tablet, or web browser, and certain streaming devices.”
In addition to live programming, WatchTV includes over 15,000 TV shows and movies on demand.
Consumers can also add a premium service “for no extra charge” — including HBO, Cinemax, Showtime and STARZ.
Music streaming services including Amazon Music Unlimited and Pandora Premium are also integrated into the WatchTV platform.
“We were the first wireless provider to bring entertainment and unlimited data together, and, once again, we’re redefining what that means,” said David Christopher, president of AT&T Mobility and Entertainment. “This is no longer about including one channel or service with your wireless plan, but an incredible lineup of content that delivers more of what you care about – over 30 live TV channels and more than 15,000 TV shows and movies on demand, as well as premium movie channels, music streaming with more to come!”
WatchTV is designed to directly compete against such offerings as CBS All Access and Netflix.