For the first time, audio media company Audacy is taking part in the IAB NewFronts. Additionally, it will have a presence at the IAB Podcast Upfronts.
At each event, the company formerly known as Entercom will preview the latest in digital content and podcast programming.
Audacy says it will be the lone “audio-only company” at NewFronts; Estrella Media was present.
For David Field, Susan Larkin and the Audacy C-Suite, it offers an opportunity for the company “to reinforce the power of audio to move business (or for advertisers)” and —importantly — to reintroduce itself to the industry under its new brand.
Audacy Chief Marketing Officer Paul Suchman noted, “At this year’s IAB events, we will demonstrate the unique ability of sound to connect, immerse, captivate and engage audiences like no other medium.”
The Audacy IAB NewFront virtual presentation was scheduled for, May 5 at 3:15pm Eastern. Virtual experiences from Audacy’s Cadence13, Pineapple Street Studios, and Podcorn companies will be seen at the IAB Podcast Upfronts, scheduled for May 13 at 12:50pm Eastern.
Audacy’s NewFront presentation will open with spoken word artist, poet and 2020 winner of “America’s Got Talent,” Brandon Leake. It closes with a performance by Hot Adult Contemporary chart act AJR.
Audacy’s Podcast Upfront presentation will showcase exclusive launches from Cadence13 and Pineapple Street Studios. This will include global superstar Demi Lovato discussing her forthcoming podcast with Cadence13; Ghostwriter, an upcoming C13Feature from Cadence13’s pioneering scripted studio focused on feature-length fictionalized audio “movies for your ears;” a look at the 2021 audio documentary slate from the Peabody-nominated C13Originals studio; Crooked Media co-founder Jon Lovett on Pod Save America in 2021; and Pineapple Street Studios’ upcoming slate of original series and its branded podcasts from partners including HBO, Netflix, and Nike.
Presentations will also showcase Podcorn’s influencer marketplace, a self-and full-service platform for brands to connect with independent influential podcast creators for native advertising.
“We’re seeing that digital audio campaigns are working harder when a total audio strategy is utilized – across the board – whether the goals are web visitation, sales, or brand lift,” said Ken Lagana, EVP/Digital Sales at Audacy. “Audacy helps brands and agencies take full advantage of a multi-channel ‘total audio’ strategy. Our proposition will resonate well with audiences at the IAB events. It’s easy to buy an impression, but it’s much harder to make an impression. Audacy excels at making an impression by delivering the most engaged audiences at scale.”