Its spoken word stations are among the most listened-to commercial radio properties in North America.
Now, the company formerly known as Entercom is moving forward with taking its news brands further into the digital realm. To do so, it’s committing to journalists in 8 newsrooms across the U.S. to help shepherd a “multiplatform transformation” for Audacy.
This, Philadelphia-headquartered Audacy says, allows it to offer more original digital news content as well as in-depth reporting. This will complement breaking news broadcast coverage.
And, it undoubtedly adds to the exclusive content on the Audacy app, which had been Radio.com.
A centralized digital team dedicated to news is taking shape. This will see Audacy add more than 50 journalists in eight of its newsrooms across the country.
“This coordinated, multi-platform focus will allow the company to produce an array of fresh audio and local reporting that will be distributed across the Audacy network,” the company said on Wednesday (7/7).
Is Audacy hiring the journalists, or are they adding duties to their current responsibilities at all-News and News/Talk radio stations the company owns? A company spokesperson tells RBR+TVBR journalists will be comprised “largely of new hires, with some roles being filled internally.”
What is clear is that Audacy will create original podcasts and “other specialty digital content” that will add to the local reporting at Audacy all-News and News/Talk stations.
Audacy EVP/Programming Jeff Sottolano is overseeing the initiative.
“The past year has underscored the crucial role of journalism and the demand for trusted quality content has never been higher,” Sottolano said. “Audacy’s local news brands have been delivering on-demand news and information for decades and are now poised to build on that foundation. While other news organizations are downsizing, this further investment will allow us to leverage the credibility of our news brands to expand our reach and engagement while continuing to deliver the premier coverage our audience is accustomed to and relies on.”
Plans also call for an original national weekly podcast that highlights “the most pressing story of the week” and draws on reporting and interview content from across the Audacy network of news brands; daily in-depth podcasts and on-demand audio that explore local stories and issues that most affect listeners’ lives; as well as custom newsletters and in-app experiences that offer audiences a chance to explore areas of interest and interact directly with Audacy brands.
Additional details will follow in the coming months.