Audacy’s C-Suite Welcomes ‘Performance Sales’ Leaders

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A SVP of Performance Sales and a VP of Performance Sales have been added to the C-Suite at the audio content creation and distribution company formerly known as Entercom.


Audacy is welcoming Shirin Peykar as Senior Vice President of Performance Sales.

In this role, Peykar will lead Audacy’s performance sales team and sell across its portfolio of products, leaning heavily into the company’s podcast library. Peykar will also strategize to drive the business forward and expand Audacy’s relationships with marketers. She reports to Ken Lagana, Executive Vice President of Digital Sales at Audacy.

Concurrently, Audacy is setting up an office for Dan Wolman, who will serve as Vice President of Performance Sales, reporting to Peykar.

“Shirin’s rich experience leading multi-faceted ad sales operations for premier media and entertainment companies makes her a valuable addition to our performance sales business,” said Lagana. “We’re equally as excited about the addition of Dan to the team, which will collectively strive to drive revenue, market share and profit performance for our portfolio of assets.”

Peykar said, “When you couple that dedication to the podcast space and audio in general, I couldn’t be more excited about bringing this portfolio to our performance clients and agencies!”

Peykar joins Audacy after spending the last two years as Senior Vice President of Direct Response Ad Sales for Stitcher. Prior to that, she served as Vice President of Direct Response for Midroll Media, a Stitcher company. Additional roles include Vice President of Ad Sales for NBCUniversal Telemundo Enterprises, Vice President of Direct Response Ad Sales for Univision Communications, Director of Direct Response Ad Sales for Nickelodeon, Account Executive – Director of Direct Response Ad Sales – Music Cluster, and Account Executive – Direct Response for Viacom. She launched her career as a sales coordinator for USA Networks in 2000.

Wolman also joins Audacy from Stitcher, where he spent the last two years as Vice President of Performance Sales for the company and SXM Media. Prior to that role, he served in various sales executive roles for Hulu, Univision Communications and Turner Broadcasting, helping to build and grow their performance sales teams.