Overall: Up the most among the nets over the year-ago week in both Total Viewers (+13%) and Adults 18-49 (+8%), ABC grew its young adult audience year to year for the 15th week in a row. ABC aired 3 of the Top 20 TV shows during the week of 8/23/10 in Adults 18-49: Wipeout-TUES – #9, Bachelor Pad – #16 and Wipeout-THURS – #18. Wipeout-TUES also finished among the Top 10 most-watched TV shows overall for the week. With Primetime: What Would You Do? on Tuesday, ABC claimed the #1 newsmagazine for the 2nd week in a row among Adults 18-49. In fact among young adults, ABC News aired TV’s #1 newsmagazine for the 10th time in 11 weeks. During the 2010 summer frame, ABC’s primetime results have surged year to year by 21% in Total Viewers and by 20% in Adults 18-49. In fact ABC is producing its most-watched summer in 5 years – since 2005.
Monday: With its lineup of Bachelor Pad and Dating in the Dark, ABC was #1 on Monday, topping NBC with its broadcast of the 2010 Miss Universe Pageant, across all key Women demographics: W18-34/W18-49/W25-54. ABC improved on the same Monday last summer (8/24/09) by 35% in Adults 18-49, up year to year for the 4th Monday in a row and for the 10th time on the last 11 weeks. Bachelor Pad posted week-to-week increases of 5% in Total Viewers and 5% in Adults 18-49. The freshman unscripted series won its 2-hour time period for the 3rd week in a row among Women 18-49 and Women 25-54. Bachelor Pad improved on ABC’s year-ago performance in the time period by 2.1 million viewers and by 43% in Adults 18-49. ABC’s Dating in the Dark was up over ABC’s year-ago time period performance in Total Viewers (+6%) and Adults 18-49 (+40% ), improving its time-slot for the 3rd consecutive week.
Tuesday: ABC placed second on Tuesday in Adults 18-49, topping Fox by 33% and CBS by 67%. Improving on the night for the 7th consecutive week, ABC grew solidly over the year-ago Tuesday (8/25/09) in Total Viewers (+49%) and Adults 18-49 (+54%). The Net has been up year to year on Tuesday evening on 12 of 13 weeks this summer. ABC’s Wipeout won the 8 o’clock hour among Adults 18-49 for the second week in a row. Wipeout outperformed its unscripted competition in the hour, NBC’s Minute to Win It, by 1.9 million viewers and by 50% in Adults 18-49. Wipeout finished as Tuesday’s #2 TV show among Adults 18-49, while standing as the night’s #1 program among Men 18-49. ABC’s Shaq VS took second in the 9 o’clock hour among key Men (M18-49/M25-54). At 10pm, ABC’s repeat airing of Primetime: What Would You Do? finished second against its NBC (original America’s Got Talent) and CBS (encore The Good Wife) competition among Adults 18-49, beating CBS’ The Good Wife by 40%. The replay ABC newsmagazine was up over the Net’s year-ago performance in the hour, with original programming, by 13% in Total Viewers and by 27% in Adults 18-49.
Thursday: Thursday’s biggest gainer among the major nets during Summer 2010 (+93% in Adults 18-49, on average), ABC surged from the year-ago night (8/27/09) in Total Viewers (+63%) and Adults 18-49 (+88%). The Net posted its 12th straight Thursday of year-to-year primetime improvement. In the 8 o’clock hour, ABC’s repeat Wipeout-THURS finished a strong second to CBS’ original Big Brother in Total Viewers and Adults 18-49. In addition, the encore airing of the broad-appealing ABC unscripted series stood as the top-rated broadcast show in the hour in Kids 2-11. ABC’s Thursday Wipeout repeat grew its numbers week to week in Adults 18-49 (+6%) and Adults 18-34 (+7%). With freshman drama Rookie Blue, ABC finished a strong #1 among the major networks in the 9 o’clock hour with Adults 18-49, leading CBS by 23%, NBC by 60% and Fox by 100%. Rookie Blue drastically improved its time slot over the year-ago night with Total Viewers (+76%) and Adults 18-49 (+100%). ABC News’ Nightlineprime: Secrets of Your Mind continued to deliver double-digit percentage year-to-year gains in Thursday’s 10 o’clock hour. Compared to the same night last year, Nightlineprime boosted the time slot for ABC by 27% in Total Viewers and by 11% in Adults 18-49.
Friday: At 9pm, a repeat airing of ABC News’ Primetime: What Would You Do? defeated the first hour of NBC News’ original Dateline by double-digit percentages once again, leading the NBC newsmagazine by 43% in Adults 18-49 and by 15% among Adults 25-54. ABC News’ 20/20 was the top-rated regular program in the final hour of Friday’s prime in Adults 18-49, bettering the second hour of NBC’s competing newsmagazine, Dateline, by 8% in the key young adult demo. In fact, the ABC newsmagazine finished as the #1 regular show in its slot in Adults 18-49 for the 8th straight week.