The lone African-American controlled RADAR-rated radio network company in the U.S. is continuing its participation in the ratings service, thanks to a new agreement.
American Urban Radio Networks (AURN) inked a renewal agreement with Nielsen Audio. It allows AURN to continue its participation in RADAR, the Nielsen audio service offering commercial ratings.
AURN, controlled by Chesley Maddox-Dorsey (pictured), provides programming that it says “harnesses the creative energy, vision and power of African-American culture.”
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President of Sales at AURN. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
Nielsen Audio SVP/National Audio Services Bruce Supovitz added, “American Urban Radio Networks holds a distinctive place with African-American listeners, and we are pleased that they have chosen to continue our relationship,” said . “Radio continues to draw a large audience among African Americans, with 91% of adults 18 and over listening each week. American Urban Radio Networks is a leader in the industry and continues to reach this large audience.”