Reaching over 2.7 million people each week, Southern Cross Austereo (SCA) is one of Australia’s most diverse entertainment companies, with audio and visual brands and content reaching Australians through radio, television and digital properties.
When it came time to build and flip the switch on a Network Operations Center for Commercial Radio, the first in Australia, SCA selected a U.S.-headquartered provider of resource management software to make it happen.
Specifically, SCA selected Xytech to deploy its flagship MediaPulse system for the operations center.
“Although we are still in the development process, there has already been a significant level of support from Xytech,” said Ben Fransman, Network Operations Manager at SCA. “Fully understanding the nature of our business, the team has been extremely helpful in outlining our goals for MediaPulse and working with us on addressing the complexities associated with this project.”
Southern Cross Austereo upgraded from ScheduALL to MediaPulse. This, Xytech says, was done to better provide stakeholders the ability to create bookings. The resource management solutions provided by Xytech’s MediaPulse “was exactly what we were looking for,” Fransman says.
The Network Operations Centre will manage work orders as well as confirm the booking and create the connection based on date, time and project collateral, including talent interviews, remote guests and cameras.
This is one of the first installed MediaPulse systems in Australia since the ScheduALL acquisition, said Greg Dolan of Xytech. “Everyone at Xytech is really excited to see the confidence Ben and his team have placed in us and MediaPulse,” he said. “Our Managing Director in Australia, Tanya Kelly was really instrumental in this transaction, and I know she’ll be a great partner to Sothern Cross for years to come.”