An AWARN Alliance Welcome To Magid


Count business strategy consultancy Magid among the many firms to join the Advanced Warning and Response Network (AWARN) Alliance.

The AWARN Alliance is a voluntary, international coalition of media, consumer electronics, and B2B technology firms and trade associations that have come together to utilize Next Generation Televisions, based on the ATSC 3.0 standard, for advanced emergency alerting, news, and information.

“Magid is the perfect partner for AWARN as our mission has evolved,” said AWARN Alliance Executive Director John Lawson. “AWARN members will soon take part in News Thought Leader Roundtable discussions that could shape the way local TV stations cover emergencies for years to come. We’re looking beyond the initial alert to new ways for delivering on-going emergency news and information with ATSC 3.0, when and how people want it. In helping us structure and facilitate these discussions, Magid brings an extraordinary level of expertise and credibility to the process.”

Magid EVP Bill Hague added, “Through the many research projects that we have conducted for Pearl TV, we know that consumers will embrace the new features made possible by ATSC 3.0. Using that same platform in emergencies will give TV newsrooms powerful new tools for reaching people on a wide range of consumer devices. It means that people will continue to turn to their local stations as the trusted source for critical information when they need it most.”

News Thought Leader Roundtables

The AWARN News Thought Leader Roundtables will focus on the development of an emergency information framework that will describe the process and mechanics of alerting and informing. The goal is development of a voluntary “playbook” that will focus on practical concepts for using Next Gen TV for reaching more viewers in new ways before, during, and after emergency events. “Modules” for both news and non-news stations will be considered.

Open to professionals at AWARN Alliance member companies, the first Roundtable will take place on September 23 from 1-5 pm CT at the Renaissance Chicago O’Hare Airport Suites Hotel. It will precede the News Technology Summit, which begins that evening at the same venue.  A second AWARN Roundtable will be hosted at Magid offices in Sherman Oaks, Calif., on October 8.

Future of Emergency News & Information Webinar

The Alliance is also conducting an encore presentation of its Future of Emergency News & Information Webinar on September 3 at 1 pm ET. As she did on previous webinars, ATSC President Madeleine Noland will provide an overview of the ATSC 3.0 standard. Lawson will update attendees on AWARN’s development. Jim DeChant, Vice President of Technology at News-Press & Gazette Broadcasting, will report on KVIA-TV’s intense coverage of the El Paso shootings and share concepts for utilizing Next Gen TV in future emergencies.