Employees of Gulf Coast Humane Society in Fort Myers, Florida recently arrived at work to discover the building had been burglarized and over 7,000 in new computer equipment and other supplies for the new low-cost public veterinary clinic scheduled to open in March had been stolen.
In two days, the team at B103.9 organized and publicized an emergency radio marathon. Listeners calling in with a donation of 20 dollars or more had their song request played on the air. The listener who made the largest contribution received a pair of tickets to see the Jonas Brothers in concert plus a meet & greet with the band. Thanks to a quick response, a huge team effort and a caring, generous community, 10,250.00 was raised for the humane society in 12 hours.