While it’s certainly exciting that a big user of Spot Cable has now appeared at Spot Radio, heating up the auto insurance category, the presence of a popular language-learning online platform in the top three advertisers by play count is perhaps the biggest takeaway of the latest Media Monitors Spot Ten Radio report.
For the week ending Jan. 3, 2021, Babbel ranks third by play count, behind Bank of America and State Farm.
It is thanks to 55,701 spot plays.
Meanwhile, Liberty Mutual Insurance is present with just shy of 37,500 spots — dwarfed by leader State Farm but ahead of GEICO.
The gecko, Progressive and Allstate are not present in the latest report.