Come Tuesday, July 24th, every major morning drive radio show in Atlanta is joining together for "Breakfast for Babies," a roadblock of the radio dial to raise money for the March of Dimes Georgia Chapter, a leader in premature birth awareness and prevention. Some stations will be broadcasting live from restaurants, who are being recruited as partners in the fundraiser.
"The general managers of the Atlanta radio stations decided they wanted to do something for March of Dimes on a grand scale." said Brian Ziegler, state director for the March of Dimes Georgia Chapter. "Radio hosted March of Dimes' first radioathon in the 1930s after President Roosevelt requested the nation's help in funding research to find a cure for polio. Today, the March of Dimes needs radio's help as we fight premature birth," he said.
