Backchannelmedia demos platform linking TV advertising to the net


Backchannelmedia, a digital television ad serving and response capture company, announced it has demonstrated the first televised click-through where a viewer can interact through a standard TV remote control with a television ad and automatically pass the viewer product or content interest into an e-commerce site linked to the viewer’s personal home page web site. The company also announced they will begin trials of the technology, which has been under development for 10 years in anticipation of the 2009 digital conversion, with at least one major market affiliate during Q2 of 2008.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.