Bar Refaeli added to Go Daddy Super Bowl spot


Go DaddyThere was a bit of speculation for a while as to whether Danica Patrick would be in the next Go Daddy Super Bowl spot or not. Turns out she is, but they’ve added actress and model Bar Refaeli to star with Patrick in one of its two 30-second spots. The question now is how the two women will illustrate the Go Daddy customer story for television’s most-watched event.

The spot, “Perfect Match,” is Refaeli’s first-ever Super Bowl commercial. She’s an Israel native and ranks number one on the Maxim Hot 100 list for 2012. She’ll share the screen with Danica, the Go Daddy Girl known for being in more Super Bowl commercials than any celebrity in television history, 12 after this next campaign.

“We think we’re going to make special Super Bowl magic with ‘Perfect Match,’” said Go Daddy Chief Marketing Officer Barb Rechterman. “This ad marries Go Daddy’s edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining.”

The ad was developed by Deutsch NY.

The two ladies have a few things in common. Both have been featured in the Sports Illustrated Swimsuit Edition, each have built strong brands using the Internet and understand the power of the web.