Barack Obama keeps the voicework coming, this time in California


Sen. Barbara Boxer (D-CA), trying to fend off a well-funded challenge to her re-election bid from former Hewlett-Packard exec Carly Fiorina (R-CA), is the latest candidate to benefit from the vocal stylings of President Barack Obama in a political radio ad.

According to CQ Politics, it’s Boxer’s first use of radio in the 2010 campaign. The Obama ads are said to be up and running in the state’s biggest media markets, including Los Angeles, San Francisco, San Diego and Sacramento.

In the ad, Obama says, “Barbara Boxer knows who she’s fighting for. Make no mistake California. We can’t go back. I’ve stood shoulder to shoulder with Barbara Boxer through the tough fights. I believe California needs her and I know I need her.”

RBR-TVBR observation: Radio offers so many advantages over other media in the heat of a political campaign. Air time is relatively inexpensive. And even the busiest of individuals can squeeze out a few minutes during the day to provide the voicing for a spot. It all adds up to efficient use of both time and money.