Bay Area ZoneCasting Test Station Is Sold


In early December 2021, RBR+TVBR shared the details on how a Class B FM once known for its rock ‘n’ roll programming and today offering programming of interest to South Asians became the first radio station in the U.S. to broadcast geo-targeted advertising.

Now, the station’s owner — Universal Media Access — is agreeing to an employee-led acquisition of the station that sees Sanjiv Gupta partnering with UMA’s COO and the company’s digital and programming leader.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *