Bay Area ZoneCasting Test Station Is Sold

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In early December 2021, RBR+TVBR shared the details on how a Class B FM once known for its rock ‘n’ roll programming and today offering programming of interest to South Asians became the first radio station in the U.S. to broadcast geo-targeted advertising.


Now, the station’s owner — Universal Media Access — is agreeing to an employee-led acquisition of the station that sees Sanjiv Gupta partnering with UMA’s COO and the company’s digital and programming leader.

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