Broadcast Electronics (BE) will host a free HD Radio Town Hall webinar on November 19 to update the industry on recent milestones in digital radios, revenue and technology.
"Our objective for this HD Radio Town Hall is to share some of the unique ways in which broadcasters are leveraging the technology to drive revenue as well as to update the community on marketing programs and receiver availability going into the holiday season," said Deb Huttenburg, BE VP/Business Development and Marketing, who will be hosting the hour-and-a-half webinar on Wednesday, November 19.
"Anyone wondering how, why or when to launch HD Radio will find this session valuable."
The HD Radio Town Hall will be held online from 2:30 to 4:00 pm, Eastern, and will include presentations from:
Paul Brenner, VP/Integrated Technologies for Emmis Communications and President of Broadcaster Traffic Consortium, a partnership of eight radio companies formed to distribute data such as traffic content via HD Radio technology.
Joel Oxley, General Manager of Bonneville’s WTOP in DC one of the first stations to partner with WorldBand Media to provide "customized ethnic programming" on HD2.
Scott Stull, iBiquity Digital VP/Broadcast Business Development, who will provide an update on the availability of new HD Radio receivers.
Diane Warren, President of the HD Radio Alliance, who will give an overview of the HD Radio consumer marketing being done by the Alliance this holiday season in 100 markets on the radio and on the Web.
Michael Cooney, VP/Chief Technology Officer for Beasley Broadcast, who will discuss his company’s HD Radio initiative.
Broadcasters can register immediately at www.bdcast.com/bulletins/townhall.
