Bealls Department Stores launched its new holiday campaign, celebrating the sunny smiles and “warm” holiday cheer that Floridians know and love.
Launching with a bit of palm tree-trimming throughout the entire state of Florida, the effort features imagery and fashion that combines the best of the holidays with the best of Florida: warm weather and warm smiles. The campaign will launch in every market in Florida, spreading the holiday cheer to every Bealls location in the state.
The launch begins with a new television spot that highlights everything that Floridians embrace about the holidays in Florida: tree-trimming the palm trees, caroling in 80-degree weather, wearing red suits – both bathing and Santa – and sharing love with family. It also features print, online and circulars with special deals.