Greater Media Buy Helps Beasley Grow In Q4


“The fourth quarter was a transitional period by all measures.”

While those are the words of Beasley Broadcast Group CEO Caroline Beasley, they came as the owner of AM and FM radio stations welcomed 17 former Greater Media stations into the family during the quarter, dramatically boosting net income and net revenue for the company.

Political was strong, too, the company shared on a brief 18-minute call featuring just two e-mailed questions from the investment community.

If there’s any drag on Beasley, it is tied to the integration of former Greater Media stations. And, that’s all going according to plan.

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