Stacey replaces Kathleen Bricketto VP of Interactive, who is no longer with the company. Sedbrook will lead and direct all of the company’s social and online initiatives; develop and implement new media strategies; and also coordinate all digital and interactive efforts for each of Beasley’s radio stations. She joins 9/1 and will be based in the corporate office in Naples, FL and reports to Caroline Beasley.
Ms. Sedbrook arrives at Beasley Broadcast and in Southwest Florida from Boston, MA where she was most recently Senior Director of Digital Sales and Operations for Wicked Local-Gatehouse Media New England. Stacey brings with her a successful career building new media departments and creating robust Internet solutions in multiple environments within the newspaper industry. Stacey has served as Gannett Corporate’s Vice President of Local Digital, The Dallas Morning News’ Director of Sales Training, The Houston Chronicle’s Director of Online Sales, Marketing and Product Development, and the Denver Newspaper Agency’s Director of New Media. Additionally, she built a successful consulting business dedicated to developing and implementing online sales and technical training programs and to building digital sales teams from the ground up for media companies in the U.S. and Canada.