Bell, With iHeart Boost, Rings In Another National Brand In Canada


TORONTO — It’s been a very notable first half of 2021 for Bell Media, which enjoys a cozy relationship with U.S.-based audio media giant iHeartMedia. In February, it gained a lot of attention for a substantial reduction in force at its radio division, with heritage Anglophone News/Talk AM in Montréal following major shifts at its Windsor, Ontario, operations that reach Detroit listeners. Then came the news that several TV leaders exited, including the man in charge of programming for Canada’s largest commercial broadcast network, CTV, and its associated CTV2 network and owned-and-operated TV channels.

The job cuts followed the late December 2020 arrival of a national Adult Contemporary radio brand, Move Radio.

Now, another national radio brand has emerged from Bell media.

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