The expanded deal with Yahoo! will deliver advertising across Yahoo! sites in Belo’s 15 local television markets. It will combine Belo’s local sales teams and television station websites with Yahoo!’s reach and display ad penetration. This, in addition to an agreement completed years ago by which Belo stations supply select video content across Yahoo! sites.
“The agreement expands the audience reach that Belo stations can deliver to its advertisers and will leverage Yahoo!’s industry leading advertising capabilities,” said Peter Diaz, Belo’s president/Media Operations. “In many of our markets, we will now be able to reach up to 95% of internet viewers.”
Belo will roll out the program over the summer beginning in Dallas/Fort Worth, Seattle/Tacoma, Portland, New Orleans, Spokane and Boise. The remainder of its nine markets will implement over the next 12 months.