Benner On COVID-19: Suggestions For Small Market Radio


By Ken Benner
RBR+TVBR Media Information Bureau

TUCSON — While many radio stations struggle to stay on the air — something even more of a challenge today due to the coronavirus — I can still find some stations doing remarkably well.

This success has come in the face of substantial competition. How so? They focused on the one thing radio has always done best: its community.

It’s something that during these unprecedented times AMs and FMs across the U.S. should think about — in particular those that are in small markets or are independently owned.

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