Radio imaging, voiceover, programming, podcasting and jingle producer Benztown has entered into an agreement with Cipolla Analytics to market and provide sales representation for the company’s two advanced programming intelligence software programs.
The platforms are AirplayGPS and SpotGPS.
The programs, Benztown says, “transform airplay data into powerful and actionable station music and content (commercials, songs, and talk) analyses, in a highly compelling, visual, and intuitive form. This enables radio programming professionals to truly ‘see’ and adjust their music, optimize their PPM content-placement strategy, and always know what the competition is doing, enabling a fully informed, strategic approach to ratings success.”
AirplayGPS and SpotGPS provide big picture, song-by-song, and minute-by-minute insights at a glance. Users can see what they and their competitors are actually doing on-air, enabling them to quickly adjust and counter-program.
Ralph Cipolla, Founder and President of Cipolla Analytics, commented, “AirplayGPS and
SpotGPS were created to empower today’s radio programmer and provide what they
truly need to win. You have been asked to do more with less and perform at an even
higher level. Now you can establish a real advantage while your competitors cut back
on intel and analytics essentials. Once you see this, you can’t un-see how much you
need it.”
