Bet On This: Political, Sports Wagering To Power Radio/TV in ’22


A “deluge’ of ads from expanded legalized sports betting and the return of midterm political ad spending in 2022 are expected to aid U.S. broadcasters’ rebound from the pandemic.

That’s the key conclusion from S&P Global Market Intelligence Senior Research Analyst Justin Nielson, who works in the Kagan arm.

Just how rich will spending in the 2022 midterm elections be? And, is legalized sports betting truly the dollar magnet companies such as Audacy perceive it to be?

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