The first worldwide 24-7 live linear video channel dedicated to the growing E-Sports arena has partnered with an independent provider of personalized sports data and gaming visualization to help bring greater value for both fans and, importantly, sponsors.
ESTV, launched in May 2019, has partnered with Betegy, an automated content generation/production system that turns complex sports data into engaging graphics, animations, banners, widgets, and texts.
The announcement was made following the Global Gaming Expo (G2E) convention in Las Vegas, which was held despite the cancellation of the 2021 NAB Show.
Los Angeles-based ESTV distributes popular esports content on a linear programming schedule, and plans to launch VOD content on a new ESTV+ platform in 2022.
Betegy, with offices in New York and in Warsaw, Poland, will execute all digital marketing and branded social-content distribution for each live event and original series across ESTV’s platforms. T
The companies also will work to identify, secure and activate major brand sponsors that align with ESTV’s content and its audience.
ESTV founder and CEO Eric Yoon commented, “Partnering with Betegy’s proprietary software to reach beyond ESTV’s unique yet key audiences in every niche of the digital ecosystem, ESTV will be able to facilitate marketing on behalf of their content creators while fulfilling unprecedented reach and engagement for said brand partner.”
Betegy CEO Alex Kornilov added, “We are building the bridge between raw data and the viewer, instantly bringing that data to life in order to truly engage the fan and to bring them more deeply into the action ESTV is an innovator and first-mover in the rapidly growing category of esports entertainment programming. We are fortunate to work with a broad range of sports and gaming organizations and contests and an ESTV alliance enables us to demonstrate the powerful impact visualized data can bring to esports programming across screens.”
ESTV was recently added to WatchFree+, VIZIO’s free streaming service on SmartCast.
It forged an exclusive partnership with NFL Alumni enabling an eSports event at the 2022 Super Bowl.