Here’s Why Programmatic Is Vital For Local TV


prog-bia-kelseyAgencies and broadcast media have something in common when it comes to the art of digital buying known as “programmatic”: It’s a win-win for both buyer and seller, a panel of experts shared Thursday in a quarterly webinar devoted to the hot sales opportunity organized by BIA/Kelsey.

Hosted by BIA/Kelsey Managing Director Rick Ducey and USIM’s Mitch Oscar, the “Programmatic Is Coming to Local TV” third-quarter update again shows that clients want programmatic for its targetability options.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.