BIA Ups Its ’22 Local Ad Forecasts With $11.8 Billion Bump


How big could political advertising be for local advertising in 2022?

It could very well make next year a banner one for linear and digital media focused on local consumers, newly revised data from BIA Advisory Services show.

In fact, BIA believes its total estimate for 2022 will be $11.8 billion than its previous forecast.

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