BIA: Radio’s Local Media Revs To Near 11%


BIA Kelsey

Over-the-air and online local media revenue for the radio industry is expected to comprise just 10.5% of the $146.3 billion in total local media revenue in 2016, a new BIA/Kelsey analysis finds.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.