BIA’s Local TV Ad Dollar Forecast: Big Growth Ahead


The local broadcast TV industry in 2022 will generate $21 billion in advertising revenue, with $19.3 billion in over-the-air (OTA) revenue and $1.7 billion in digital.

Those fresh estimates are courtesy of BIA Advisory Services. And, they point to a healthy 26.5% increase over 2021 for the industry.

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