BIG BROTHER SUNDAY placed first in time period in adults 18-49 (tie) and adults 25-54 opposite pre-season football on NBC, according to Nielsen preliminary live plus same day ratings for Aug. 28.
From 8:00-9:00PM, BIG BROTHER SUNDAY was first in adults 25-54 (3.5/09), tied for first in adults 18-49 (2.9/08, with NBC), second in households (4.6/08), viewers (7.75m) and adults 18-34 (2.1/06).
Editor’s Note: NBC had live event programming. All networks had preemptions and delays due to Hurricane Irene coverage. Ratings for all networks are tentative and subject to change.