CBS Sports and Turner Sports’ exclusive coverage of the 2012 Final Four® on Saturday, March 31 earned an average fast national household rating/share of 9.0/17, which is the highest-rated Final Four since 2005 (10.5/19; Illinois-Louisville and North Carolina-Michigan State). The 9.0/17 is up 1% from last year’s 8.9/17 (Butler-VCU and Connecticut-Kentucky).
The first game, Kentucky beating Louisville, earned an average household rating/share of 8.4/17. The 8.4/17 rating is up 1% from last year’s 8.3/17 (Butler-VCU).
The second game, featuring Kansas’ victory over Ohio State, delivered a 9.6/17, up 1% from last year’s 9.5/17 (Connecticut-Kentucky). The 9.6/17 is the best rating in the window since a 10.9/19 in 2005 (North Carolina-Michigan State).