‘Bigfoot Country’ Gets Big Boost


Seven Mountains Media may be based in Kentucky, but it is purely a Keystone State operator. Its stations are in Pennsylvania towns such as Mexico, Huntingdon, Lewistown, State College, Selinsgrove, Wellsboro and DuBois.

Now, this company has a bigger presence in a big Northeast Pennsylvania metro.

On July 9, 7 Mountains made headlines for investing in an AM station with an FM translator proudly serving Mexico — Mexico, Pa., that is. Together with Southern Belle LLC, it is acquiring WJUN-AM 1220, a Class D facility with 1 tower offering 1kw during daylight hours and 46 watts at night, and FM translator W298CR from Starview Media for $70,500.

Now, in an asset purchase agreement dated July 17 and filed with the Commission on Monday (7/23), it is purchasing FM translator W260AY at 99.9 MHz in Harvey’s Lake, Pa.

This translator has a Construction Permit for a move to Glen Lyon, near Wilkes Barre, giving the signal significant penetration in the southern portion of the Scranton market.

Officially, W260AY is a rebroadcast partner of 7 Mountains’ “Bigfoot Country” brand, and Class B WCFT-FM 106.5 in Bloomsburg, Pa. WCFT’s signal, due to terrain, is limited in the Scranton-Wilkes Barre metro.

To capture W260AY, 7 Mountains is paying $80,000 to Kevin Fitzgerald. He’s a longtime engineer in the Twin Tiers, which includes Bradford, Pa., and is a partner with George Hawras in stations serving the Elmira-Corning, N.Y. market.

There is no broker associated with the deal.