A Noble Chat With Townsquare’s Leader

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The unique capabilities of its management team to build and scale its digital business.


A “Digital First” strategy and plans to grow digital revenue to $250 million within three years.

Why its interactive arm was able to accelerate subscriber growth during a pandemic.

Those are just some of the topics Noble Capital Markets Senior Research Analyst Michael Kupinski addresses in an exclusive interview with Townsquare Media CEO Bill Wilson.

Kupinski recently sat down with Wilson to discuss a variety of topics. The interview was conducted as part of Noble Capital Markets’ C-Suite Interview Series.

The interview, recorded July 12, is 40 minutes in length.

To say Kupinski is a fan is an understatement.

“I can’t think of a better executive to lead the digital transition of a traditional radio company than you,” he said at the start of the interview, citing Wilson’s “amazing” background. Wilson shared how his background at Aol helped in shepherding the digital transformation at Townsquare Media.

Halfway through the conversation, Kupinski asked for more on Townsquare Interactive, and what made Wilson look at it as a subscription-based business.

Among the comments Wilson made: As the West Coast opens, the growth could be “quite exciting” for the digital agency.

Kupinski concluded the interview by asking Wilson how, in his view, the radio business’ entertainment segment rebounds from the pandemic. While it is a much smaller segment than perhaps four years ago, it is still vitally important. Why?

“It markets your own brand,” Wilson noted before sharing his other thoughts.


Townsquare Media will release its second quarter 2021 fiscal results on Tuesday, August 3, prior to the Opening Bell on Wall Street. Company executives will participate in a conference call for analysts and investors at 5am Pacific/8am Eastern. RBR+TVBR will have complete coverage on August 3 at RBR.com.