Billions Of Digital Ad Dollars Will Be Lost To Fraud In 2018


A new report from U.K.-based Juniper Research focused on the Canada, Germany, Great Britain and the U.S. finds that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day.

This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

For “traditional” media, it’s yet another bit of data to add to the media kit when pitching clients against the rising tide of local digital media.

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