BizVibe has identified the expansion of OTT delivery systems as a major trend for the radio and television broadcasting industry.
Why? OTT services are rapidly becoming a primary source of news and public information. Several TV stations are expanding news coverage on OTT delivery systems such as Apple TV and Roku.
These platforms are trying to supplement traditional broadcasting services and open up new monetization opportunities. As BizVibe sees it, this trend is expected to have a strong influence on radio and television broadcasting companies around the world.