BK to limit sodium in advertised kids meals


Burger King became the first quick service restaurant chain to announce that it is limiting sodium in all of its Kids Meals advertised to children under 12. The initiative limits sodium to 600 milligrams or less, beginning with its current advertised Kids Meals, and is part of the corporation’s BK Positive Steps commitment to help children eat and live better.

Burger King Corp’s current advertised Kids Meal, consisting of age-appropriate portion sizes of nutritionally fortified KRAFT Macaroni & Cheese, BK Fresh Apple Fries, fresh apples cut to look like french fries, with low-fat caramel dipping sauce, and Hershey’s 1% Low Fat Milk is the first meal to meet this enhanced criteria. At 340 calories, this Kids Meal has just 505 milligrams of sodium and is an excellent source of calcium and vitamin D and a good source of potassium. It also provides a ½ cup serving of fresh fruit and an 8 oz serving of low-fat milk. Other Kids Meal options that meet the new criteria are currently in development and will be rolled out by summer 2009.