Blockbuster and TiVo are joining forces to deliver library of premium digital movie titles directly to the television set via TiVo DVRs. Blockbuster OnDemand, featuring content to both buy and rent, will be integrated into TiVo Series2, Series3, TiVo HD, and TiVo HD XL DVRs. The move by two leaders in home entertainment will make it even easier for all broadband connected TiVo subscribers to download Blockbuster’s content and enjoy a complete television entertainment experience on their individual schedules using TiVo from one remote control.
TiVo DVRs will be sold at thousands of Blockbuster stores nationwide as well as online at blockbuster.com, giving both companies new distribution outlets and putting TiVo DVRs and Blockbuster OnDemand front and center of where video shopping takes place. Additionally, the companies will implement a cross-marketing campaign.
The companies expect to have the Blockbuster OnDemand service integrated into TiVo DVRs in the second half of the year.
