Bobby Price named GSM at HOT 96.9FM


Greater Media announced Price has been named GSM at its HOT 96.9FM in Boston. He will officially begin his new position on 10/23. Price most recently served as the GSM and Digital Sales Manager at Clear Channel Boston’s JAM’N 94.5 FM. He has an extensive history and experience in both the Boston radio market and the TOP-40/Hip Hop format.

“Bobby is the perfect leader to take Hot 969 to the next level,” said Mark Keaney, director of sales at Greater Media Boston. “With over 20 years of experience in the Top 40/hip-hop genres, he has a passion for the format and an understanding of the unique value of our audience.”

“I am excited to get in on the ground level with the new station and help build the Hot 96.9 brand,” said Price. “I am also thrilled to be working again with Rob Williams, Cadillac Jack, Mark Keaney, Baltazar & Pebbles, as well as everyone at Greater Media Boston.”

Price began his career in Boston as an account executive at Kiss 108 and quickly moved into a leadership role at JAM’N 94.5FM. The radio veteran gained extensive leadership experience as a former general sales manager at JAM’N 94.5 FM and WEEI-AM.