Last night, 11/19/09, was a tough night in broadcast, as most programs were down week over week and all of ABC’s shows hit either season or series lows. BONES and FRINGE both dipped a bit, but overall, FOX’s performance on Thursdays is up by +39% in Adults 18-49 and +80% in Total Viewers versus its Thursday average during the same period last Fall (excluding sports).
(note: Bone and Fringe will be off for two weeks)
In addition, FOX is the only major network showing year to year gains in the November sweep on Thursday (excluding World Series night on 10/29/09) with an increase of +10% among Adults 18-49. In contrast, ABC is down -3%, CBS is down -8% and NBC is down -27%.
BONES:
Last night BONES posted a 2.7/8 among Adults 18-49 and was on par with its prior season average (2.8/8). For the second week in a row, BONES beat ABC’s Flash Forward in head to head competition in the 8p hour, showing an advantage of +13% among Adults 18-49.
Compared to FOX’s Fall’08 time period performance with regular programming, BONES is up +65% among Adults 18-49 (2.8/8 vs. 1.7/5), +35% among Adults 18-34 (2.3/7 vs. 1.7/5) and +143% among Total Viewers (9.6 vs. 4.0 Mil).
FRINGE:
At 9p, FRINGE posted a 2.0/5 among Adults 18-49. While FRINGE was down two tenths compared to last week, the series is showing substantial gains compared to FOX’s regular programming in the time period last Fall, increasing +16% among Adults 18-49 and +40% in Total Viewers
Competition
New ABC drama Flash Forward (2.4/7) posted its lowest rating to date, falling -8% from last week’s telecast. At 9p, Grey’s Anatomy (5.0/13) matched its lowest original rating ever, dropping -11% week over week and Private Practice (3.1/9) delivered its lowest rating of the season, down -21% from its previous telecast.
On CBS, Survivor: Samoa (3.8/11) was down -5% while CSI (3.5/9) dropped -15 % from its crossover episode last week. At 10p, the Mentalist posted a 3.7/11.
NBC’s Community (2.0/6) and Parks & Recreation (2.0/6) were both down slightly from last week (-5%) while The Office (3.7/9) and 30 Rock (2.9/7) each posted their lowest ratings of the season, down -12% and -3%, respectively, from their previous telecasts. The Jay Leno Show delivered a 1.6/5 at 10p.
(source: data and information provided by Fox. Live+Same Day Nielsen Ratings)
