Borrell’s Spring Local Advertiser Survey: Digital Nearing Broadcast Buys


The results from Borrell Associates‘ Spring 2022 Local Advertiser Survey have been shared, and here’s the big takeaway from its query of some 2,418 agency and direct advertising buyers: the percentage of ad agencies buying broadcast TV and radio tops that of every other form of media.

But, online and digital media are very close behind.

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