Borrell’s Spring Local Advertiser Survey: Digital Nearing Broadcast Buys

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The results from Borrell Associates‘ Spring 2022 Local Advertiser Survey have been shared, and here’s the big takeaway from its query of some 2,418 agency and direct advertising buyers: the percentage of ad agencies buying broadcast TV and radio tops that of every other form of media.


But, online and digital media are very close behind.

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