Borrell Salutes Radio’s ‘Newfound Digital Savvy’


Five years ago, ad buyers weren’t too impressed with radio’s digital prowess. Today, Gordon Borrell of Borrell Associates has a wholly different story to share.

“Today, radio sales reps are as apt to be considered as digitally savvy as any other.”

In fact, Borrell declares, Radio has gotten its “Digital Mojo.”

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