Borrell: TV Loses Exclusivity on ‘TV’

0

Borrell’s 2021 Local Advertiser survey has just wrapped up.


And, as has traditionally been seen by the research shop, each week across the summer will see the release of a particular finding of note.

With some 3,657 local ad buyers and agencies polled in 2021, Borrell’s first takeaway is yet another wakeup call for broadcast TV: “video” is no longer TV’s exclusive domain.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *