Borrell: TV Loses Exclusivity on ‘TV’


Borrell’s 2021 Local Advertiser survey has just wrapped up.

And, as has traditionally been seen by the research shop, each week across the summer will see the release of a particular finding of note.

With some 3,657 local ad buyers and agencies polled in 2021, Borrell’s first takeaway is yet another wakeup call for broadcast TV: “video” is no longer TV’s exclusive domain.

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