Borrell: TV Loses Exclusivity on ‘TV’

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Borrell’s 2021 Local Advertiser survey has just wrapped up.


And, as has traditionally been seen by the research shop, each week across the summer will see the release of a particular finding of note.

With some 3,657 local ad buyers and agencies polled in 2021, Borrell’s first takeaway is yet another wakeup call for broadcast TV: “video” is no longer TV’s exclusive domain.

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