Audio creative research and analytics firm Veritonic has added “brand lift” to its platform’s campaign reporting capabilities. What does this mean for Veritonic clients?
“The addition of brand lift further solidifies the platform’s position as the only provider of end-to-end research, data and insights for the audio industry, providing its users with a comprehensive view of their audio advertising effectiveness and the key drivers behind it,” New York-based Veritonic claims.
Calling it “purpose-built for audio,” Veritonic uses an intuitive UI that includes filtering and segmentation parameters. Veritonic says its brand lift studies can be run for target audiences of all sizes, measuring both controlled and organic exposure across broadcast radio, streaming audio, and podcasts.
“The resulting data provides brands with the insight they need to understand how each audio asset is achieving their goals as it relates to awareness, favorability, intent, and recall,” the company founded by CEO Scott Simonelli says. “Brands can then use this data to make informed decisions around every element of their audio campaigns, including creative performance and ROI.”
Simonelli adds that the addition of brand lift “underscores our platform’s position as the exclusive destination for actionable audio insights from start to finish, providing our clients with the data they need to understand their campaign performance and more confidently invest in audio moving forward.”
The move sees Katz Digital Audio appoint Veritonic as a preferred Brand Lift partner.
Scott Porretti, President of Katz Digital Audio, commented, “The most recent study findings–which include a 170% lift in favorability–meaningfully furthered the advertisers’ confidence in audio as a highly effective channel for reaching their desired audience with the right message, in the right location, at the right time.”